Regional Sales Manager

Sales Manager – Central England & North Wales

£42,000 – £49,000 + £7K Bonus + £650 Car Allowance + Medical Cash Plan + Company Credit Card

A role with freedom, ownership, and the chance to shape your region

If you’re a commercially sharp Sales Manager who loves building long-term relationships, solving customer problems, and growing a region your way, this could be your next step.

This role gives you real autonomy. You’ll manage your own diary, travel across Central England and North Wales, and represent a respected global brand supplying high-quality commercial vehicle parts trusted throughout the industry.

You’ll have strong backing from the wider business, yet the freedom to run your customers, develop new opportunities, and drive results without unnecessary layers or micromanagement.

What You'll Be Doing

As Sales Manager, you’ll be the face of the brand for your region - supporting distributors, strengthening relationships, and identifying new opportunities for growth.

Rather than listing tasks, here’s what this role means for you:

• Build a region you’re proud of – take ownership of existing accounts and develop new business.
• Be the trusted partner – advise customers on product ranges, solutions, and commercial opportunities.
• Grow strategic relationships – work closely with key decision-makers, distributors, and trade partners.
• Guide the commercial direction – analyse turnover, profitability, and market trends to shape your strategy.
• Stay close to the market – gather insights, monitor competition, and feedback to the wider team.
• Represent the brand – attend trade shows, support events, and deliver technical and product presentations.

If you enjoy a mix of relationship management, problem-solving, and commercial strategy, you’ll thrive here.

Why Apply

• Autonomy & trust – manage your region, customers, and sales activity your way.
• Strong earning potential – competitive salary plus a realistic £7K annual bonus.
• Generous car allowance – £650 per month, covering wear & tear and business use.
• Company credit card – fuel on the card, with simple private mileage reporting.
• HIVE Medical Cash Plan – claim back costs for dental, optical, physio, and everyday healthcare.
• Work with a respected global brand – known for quality, availability, and technical expertise.
• Supportive environment – part of a collaborative UK team with strong backing from HQ.
• Career development – exposure to international operations, technical training, and ongoing support.

What You’ll Bring

• 4+ years’ experience in B2B or automotive sales, ideally in a field-based role
• Strong commercial and negotiation skills
• Proven ability to build relationships and grow accounts
• Technical aptitude and curiosity about commercial vehicle parts
• Strong planning and organisational skills
• Confident communicator who enjoys being customer-facing
• Comfortable working autonomously and managing a large region
• Full UK driving licence

About the Company

Our client is a global supplier of high-quality commercial vehicle components with a strong reputation for availability, technical expertise, and customer support.

Their products are trusted by distributors and fleets across Europe, and the business continues to grow through innovation, reliability, and strong partnerships.

Apply today, and Stewart Lupton at JSL Solutions - Industrial and Automotive Aftermarket Recruitment will be in touch. Alternatively, call Stewart on 07763004067 for further information.

JSL – Recruitment... The Right Way.

Specialists in senior commercial and leadership recruitment for manufacturers and distributors across the automotive and industrial aftermarket.